Tim Cook Discusses Apple’s New Do-It-Yourself Repair Program and More

Tim Cook Discusses Apple’s New Do-It-Yourself Repair Program and More

Apple lately announced a new self-service repair program that can present prospects with entry to Apple real components, instruments, and manuals for finishing their very own repairs of choose gadgets, beginning with iPhone 12 and iPhone 13 fashions. Apple stated this system will launch early subsequent 12 months within the U.S. and develop to further international locations all through 2022.

Apple CEO Tim Cook briefly shared his ideas about self-service repairs in an interview with KTLA‘s Rich DeMuro (through 9to5Mac), saying that it “feels good” to supply manuals and components to prospects with the experience to finish their very own repairs. For most prospects, nonetheless, Cook believes that the Apple Store will stay the best choice for repairs.

Cook’s full feedback on this system, with mild modifying for readability:

We realized that there have been some those that wished to this and which are skilled to do that. They’re the Popular Mechanics crowd if you’ll, which I like and have been targeted on my whole life. It feels good to place the manuals on the market, and get the components on the market, that permits individuals to do that. Still, in the event you’re not snug doing that, we encourage you to come back within the Apple Store and get it executed for you. That’s nonetheless the easiest way, maybe, for most individuals. But in the event you’re a technician, then have at it, since you’re in a position to do it your self.

Apple’s self-service restore program will embrace a web-based retailer that can supply greater than 200 particular person components and instruments, the corporate stated. In an inner memo obtained by Thereviewland, Apple stated the shop can be operated by an unspecified third party. Apple plans to share extra particulars about this system because it approaches launch.

Cook, talking on the grand opening of Apple’s new store at The Grove in Los Angeles, additionally reiterated that Apple is concentrated on augmented actuality, synthetic intelligence, and autonomy and stated that Apple will use these core applied sciences in quite a lot of methods.

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