Making cash as an artist is not at all times simple – notably whenever you’re first beginning out. But promoting art and incomes an revenue from doing what you like actually is feasible. Here’s how.
If you are hoping to discover a new loving residence on your artworks, and make some cash in the course of, you have come to the proper place.
There are so many nice methods to sell art, together with on-line, in galleries, at art gala’s and even straight out of your studio. The key to making revenue as an artist (in addition to being tremendous proficient, in fact), is discovering out which method to promoting is most suited to you.
To assist, we have gone via 12 of the greatest and only methods to sell art beneath.
Apply to sell by way of art websites
If you have not but utilized to be a part of an art website as a vendor, we would positively advocate it. It’s up there as considered one of the highest methods to sell art on-line and earn a living.
To grow to be a vendor on some art-selling web sites like Artsy and Artnet, you are required to have a longtime demand in the art market – however this is not the case for all on-line marketplaces.
Here, we’ll undergo a few the prime on-line art websites for unbiased and rising artists: Artfinder and Saatchi Art.
Artfinder focuses on serving to unbiased artists who’re unrepresented by galleries discover a platform to sell their art. If your software to sell art on Artfinder is profitable, you will be answerable for establishing your personal itemizing and managing your art store on the website.
Happy to take commissions? We’ll speak about creating wealth from art commissions in a bit extra element later, however this is able to be an possibility for you on Artfinder – you may spotlight in your store that you just’re open to commissions and patrons might be in a position to method you to place orders.
There are the charges to pay attention to for sellers on Artfinder:
- Starter Plan – You will not be charged month-to-month charges on this plan, however you will be charged a 40% fee per sale*, and solely have the opportunity to sell a most of 30 works earlier than needing to improve the plan.
- Standard Plan – Commission goes down to 33% per sale*, however there’s a month-to-month charge of £4. You can sell an infinite variety of artworks on this plan.
- Professional Plan – As with the Standard Plan, you will want to pay a fee charge of 33% per sale*, and the month-to-month charge is £10. You can sell an infinite variety of works on this plan and it offers entry to further options like seeing paintings efficiency experiences and platform sale developments.
* Commission is calculated primarily based on the complete paintings retail worth (which you set) and doesn’t embody transport charges.
The above charges are appropriate at the time of writing. To discover out extra about the plans on Artfinder, together with a breakdown of which options can be found with every one, click on on the hyperlink beneath.
Sell on Artfinder »
On their web site, Saatchi Art describes itself as “the world’s leading online gallery”, making them a reasonably nice selection for any artist hoping to broaden their viewers (or any artist full cease, actually).
Applying to begin promoting art on-line via Saatchi Art is fairly simple however, like with Artfinder, we advocate studying via their recommendation for potential sellers. In specific, make certain to give clear and detailed data about your self, together with your art schooling.
And, should you’ve exhibited your work in any bodily art shows, positively point out this.
At the time of writing, Saatchi Art would not cost month-to-month subscription prices however they often will cost a 35% fee for every paintings bought. However, should you sell a restricted version print via Limited by Saatchi Art, the fee prices for these items will go up to 50%.
The prices apply to the revenue on every sale (i.e. the remaining sale worth, minus any manufacturing prices).
It’s vital to remember that generally Saatchi Art runs promotional affords to collectors, probably providing 10% – 20% off. The fee applies to the sale worth, so if anybody buys a portray of yours at the lowered worth, you’ll obtain 65% of the quantity that they pay.
Sell on Saatchi Art »
The fee prices on art websites have a tendency to be decrease than in galleries (the place it is typically round 50%) – however you may miss out on distinctive alternatives.
Network with art patrons
When you first begin out as an artist, it could possibly really feel daunting to know the place to start assembly potential patrons on your art. Luckily, although, there are so many alternatives to meet art sellers and patrons – the vital factor is to be assured.
Galleries often host a good quantity of exhibition openings all through the yr. As a possibility to get the first decide of latest and thrilling art, you may just about assure that they are going to entice eager patrons and collectors.
A variety of exhibition openings might be open to the public, however you will often want to RSVP to get added to the visitor record. Check the gallery’s social media and web site for information about who to contact forward of the occasion.
When you are there, speak to as many individuals as you may. It’s additionally clever to arrive armed with pictures of your art to present, and possibly some enterprise playing cards to hand out, too.
You’re unlikely to make a sale there after which, however increase a community of potential patrons and different art fanatics is crucial.
It could possibly be that you just meet someone who’s keen on shopping for considered one of your items. Or, you might even find yourself impressing the curators and administrators at galleries, which might then lead to you truly consigning your work to them (i.e. agreeing for them to symbolize and sell your work) – which brings us to our subsequent level…
If you are on the lookout for new enterprise playing cards, strive websites like Vistaprint and Moo which have an enormous vary of design choices to select from.
Approach industrial galleries
When attending exhibition occasions, speak to as many individuals as you may – together with the administrators and curators of the gallery.
While they may not essentially determine to begin representing your paintings after the first assembly, taking the time to construct up a relationship with them might actually assist. Show an curiosity in the works that they are exhibiting, ask a lot of questions and grow to be a well-recognized face at their exhibition openings.
Even if they do not suppose you are prepared for gallery illustration proper now, this in itself is a superb likelihood to discover out what you might do to develop your work.
Artists who’re represented by properly-established galleries can entry some wonderful alternatives, reminiscent of having their work exhibited at main art gala’s, getting interviewed by art critics and having their art promoted by a trusted identify to potential patrons.
However, these alternatives often come at the price of fairly excessive fee prices – it could possibly fluctuate, however art gallery fee charges are sometimes round 50% of gross sales.
If you suppose the instructed fee prices are too excessive, earlier than signing something, strive to haggle the charges down in the contract between you (the artist) and the gallery.
Create a robust portfolio web site
Whether you are first beginning out otherwise you’ve already made a reputation for your self, creating an artist portfolio web site that showcases your work is a very great way to enhance your art gross sales on-line.
Not positive the place to begin? It’s tremendous simple to create a web site utilizing websites like Bluehost (you will get a 60% low cost and free area identify with our hyperlink). Our information to creating a web site explains the key issues to know.
When creating your web site, make certain to embody a lot of excessive-high quality images of your artworks and make the website visually interesting – it wants to mirror your inventive expertise.
It’s positively price including an ‘about me’ web page with a little bit of perception into your inventive background and pursuits, together with data about your schooling should you research a related topic like positive art, graphic design, textiles or art historical past.
As properly as utilizing the website to current your credentials, give a little bit perception into your persona, too. Try to write the website’s copy in a tone and elegance that feels pure to you – art is, in spite of everything, very private, and potential patrons will possible be eager to learn about the actual individual behind the artworks.
Once your web site is about up and also you’re prepared to begin promoting art on-line, clearly spotlight which artworks are on the market, how a lot they price to purchase and data on how folks can contact you. It’s a good suggestion to have a contact kind on the website, in addition to your quantity, electronic mail tackle and hyperlinks to your social media profiles.
Enter art awards and competitions
Although this one’s not technically a tip about promoting art, getting into art awards and competitions generally is a good (and profitable) approach to earn a living as an artist.
There are art competitions occurring all through the yr, a lot of which include money prizes of lots of, and even 1000’s, of kilos.
While it is not essentially simple to win cash in competitions, it actually will be performed – keep in mind that somebody’s received to win!
It’s important to learn the temporary fastidiously. The key to standing out in art competitions is creating a chunk that matches the judges’ standards, however continues to be inventive, distinctive and very excessive-high quality in order that, out of doubtless lots of of submissions, yours is the one they bear in mind.
Sell pictures of your art to inventory web sites
It’s not simply your images you could sell to inventory-picture web sites. If you make any type of visible art, whether or not illustrations, positive art work or videography, you may have the likelihood to sell your paintings on-line as inventory pictures and movies.
Have a glance via the pictures on websites like Shutterstock and Alamy, and you will be in a position to discover a great deal of photos of artworks that artists are promoting via the website. This can fluctuate from detailed portraits to summary designs, to painted blocks of color that inventory-picture patrons can use as backgrounds in digitally edited photos.
It’s vital to keep in mind that as a inventory picture vendor you would not have management over who buys a licence to use the picture, or the place the picture is used (e.g. it could possibly be utilized in adverts for merchandise that you just would not select to promote).
Also, when you have any artworks that you just want to sell as unique works of art, we’d strongly advise in opposition to submitting pictures of them to inventory picture web sites. This would grow to be difficult when promoting the bodily piece as you could not fairly promise the purchaser full ‘possession’ of the work if quite a few others have additionally purchased a license to use a picture of it.
That stated, it might be a tremendous approach to sell digital art, the place the paintings would not have the identical bodily existence as, say, a portray on canvas.
So, whereas this may be a good way to earn a passive revenue out of your art for some artists, it will not be proper for everybody. If you are specializing in promoting unique works of art, we would advocate attempting a few of the different factors on this record as an alternative, like this subsequent one…
On Alamy, college students at collaborating unis can maintain 100% of the gross sales worth of their pictures for 2 years. Find out extra about this and see extra prime inventory picture websites right here.
Apply to sell at art gala’s
Art gala’s are very large occasions on this business. The prime gala’s will entice a few of the most influential folks in the art world, together with art sellers, gallerists, curators and artists, however there will even be loads of informal art followers who attend them as days out.
Unless you are already represented by an art gallery, you are not often in a position to exhibit your work at Frieze and London Art Fair (arguably two of the most properly-identified art gala’s in the UK), however there are some that settle for purposes from particular person artists or artist collectives.
The Other Art Fair is price making use of for as an artist. It’s introduced by Saatchi Art and runs gala’s throughout the world, together with in London. Keep an eye fixed on their web site and social media channels to discover out when purposes for artists are open.
To discover art gala’s which are native to you, have a fast look on Google and establish ones that you just suppose would swimsuit you and your paintings. Each honest’s web site ought to embody particulars about whether or not purposes are open to particular person artists, together with steering on how to apply.
If you do handle to safe a spot to exhibit your work at an art honest, make certain to be open and pleasant all through the day and chat with as many guests as you may. It’d be splendid to organize gross sales on the day, however strive not to be disheartened if this does not occur.
Deciding whether or not to purchase a piece of art (notably if it is received a excessive gross sales worth) can take time – be sure you hand out enterprise playing cards to anybody you chat with at the honest, and as soon as guests have had time to suppose via the resolution, they could hopefully get again in contact to purchase your art.
Promote and sell your paintings on social media
When you are first establishing your art profession, it is just about important to have a web-based presence to widen your viewers and be simply contactable by potential art patrons.
TikTook and Instagram are centered on visible media, making them wonderful methods for artists to sell art on-line. They permit you to present your work to 1000’s of individuals round the world who would have in any other case had very slim possibilities of discovering your work.
That stated, promoting art on Instagram, Facebook and different social media channels is not at all times simple. A variety of effort and time wants to go into sustaining profitable enterprise accounts.
And, on prime of this, social media is infamous for being distracting and may hurt your productiveness ranges should you’re not cautious.
Essentially, when utilizing social media to entice new followers to your art and improve your gross sales, you want to method it as a part of your job as an artist. Be savvy with it and maintain the give attention to promoting your art, ensuring your social media content material is participating and reflective of your work.
Once your portfolio web site is about up, make certain to hyperlink to it out of your social media profiles.
Get extra art commissions
If you do not already, an excellent approach to enhance your gross sales is by taking paid art commissions from pals, household and members of the public.
The first step to getting art commissions is to let folks know that you just’re open to creating made-to-order artworks. For instance, when you have a social media web page devoted to your art, including one thing like “DM me for commissions” is a straightforward however efficient approach to encourage folks to get in contact.
Also, the extra commissions you do, the higher your possibilities of promoting additional personalised artworks – whenever you full commissions, share examples on social media and your web site, posting critiques from completely happy clients alongside them.
To enhance the commercialisation of your art additional, it could possibly assist to discover a area of interest to give attention to for art commissions. For instance, should you’re expert at attaining likeness when drawing or portray animals, you might start taking commissions for pet portraits.
You might even begin promoting art on Etsy, highlighting in your listings that you’re in a position to personalise the artworks for the purchaser.
Create an art e-book
If you have received a robust (and fairly sizeable) physique of labor, an art e-book could possibly be the excellent approach to sell your art with out truly parting methods with all of the unique items.
This could possibly be a e-book completely made up of pictures of your art however, should you really feel assured to add your personal writing alongside the pictures, this might actually assist to widen its attraction.
It could be an possibility to apply for e-book offers. However, until you are already very properly-established as an artist, it might in all probability be fairly tough to entice the consideration of publishers and persuade them to publish a e-book about your art.
Instead, we advocate self-publishing an eBook and following our prime tips about how to monetise it.
Illustrate e-book covers
If you do not fancy the concept of making a whole e-book or eBook, why not design the cowl of a e-book for another person?
Working as a e-book cowl designer generally is a full-time profession, nevertheless it can be a super approach to earn a living in your spare time on a contract foundation.
To discover authors who’re eager to rent folks to e-book cowl designers, you might promote your freelance design providers on Fiverr.
There are a lot of advertisements on there by e-book cowl designers. To stand out, embody just a few pictures that mirror your design fashion and expertise and analysis what the going charge is amongst different freelancers.
To safe extra gigs on Fiverr, you will need to cost a charge that’s cheap and reflective of the high quality of your work, however nonetheless aggressive in contrast to the different freelancers on the website.
Host open studio occasions
If you are lucky sufficient to have an art studio, whether or not one which’s simply utilized by you or shared with different artists, opening it up to guests for the day could be a good way to meet new potential patrons.
This would permit you to lower out third events and organize gross sales instantly with patrons – which means you may sell your art without spending a dime, with none charges.
It’s a good suggestion to open up the studio on an RSVP foundation.
By asking folks to affirm upfront that they’d like to view your studio, you might organize for various folks to attend at totally different elements of the day. This approach, at anybody time, you’d have the opportunity to chat correctly with every customer – hopefully rising your possibilities of totally participating with a purchaser and promoting your art.
At an open studio occasion, we would advocate displaying a mixture of completed works which are obtainable on the market, in addition to some works in progress.
Visitors will possible be eager to understand how you’re employed, what your inventive course of is like and what to anticipate out of your completed art items – in addition to, in fact, how to purchase your art.
Ever thought-about promoting art on Amazon Handmade? See our information to creating wealth on Amazon to discover out extra.