Google Trends is a kind of platforms that’s typically ignored by SEO content material writers. And it’s a disgrace.
First of all, it’s a very free platform. More importantly, it’s the place the place you’ll discover information primarily based on precise search volumes.
Paid SEO instruments often supply estimates extrapolated from numerous information suppliers. I’m not saying that they’re ineffective – under no circumstances! They supply greater than search quantity information, so paid instruments are at all times a great factor to have in your SEO arsenal.
But if you need extra information (and extra correct information) strive pairing the info out of your paid SEO software of alternative with just a few Google Trends queries.
Not certain the place to start? Here’s how we use Google Trends in my SEO content writing agency:
1. Find Out How Your Keyword or Main Topic Is Going to Fare in the Future
SEO is a recreation for the long run. Unless you’re optimizing for time-sensitive content material (like a brand new app launch or a bit of stories), you’re going to need to have your article rank excessive for years to come. But search quantity issues right here too.
So discover out if what you’re going to write about might be of curiosity in the future. For occasion, since I work in SEO, I is perhaps keen on my very own trade’s outlook:
In the final 12 months, there was a rising curiosity on this time period. While SEO isn’t a brand new idea by any means, it’s good to know that it could actually nonetheless spark curiosity. Even extra attention-grabbing, you possibly can see how SEO fares in opposition to a recognized “competing” trade, like PPC adverts:
2. Compare Keywords or Interest in Topics
When engaged on new subjects for my company’s weblog, my group and I typically have to resolve if we should always add SEO to the combine or stick to content material writing or copywriting generally. Google Trends can shed some gentle on what our viewers is extra keen on.
This 5-year overview clearly tells me that there’s extra curiosity in content material writing than SEO content material writing:
Now you would possibly say that the alternative is apparent. But keep in mind, search quantity isn’t every thing. If key phrases associated to SEO content material writing have extra enterprise worth, then I can positively reside with much less, however extra significant visitors. What issues right here is that the curiosity in each appears to be fixed.
This is why it’s essential to always verify with Google Trends. As entrepreneurs, we want to know if the services or products we’re promoting are starting to lose traction. Remember DVDs? Fewer and fewer folks do:
This is how the demise of a product appears to be like like. And Google Trends could make you conscious of it earlier than it’s too late.
3. Find Related Topics and Related Terms
Yes, you are able to do that in plain, previous Google search too. But Google Trends provides information to this info. You can see which search phrases are extra standard and which different subjects are often related to yours.
This will help you intend your SEO technique for the future, in addition to your present piece of content material. The associated queries part may be an SEO author’s goldmine if used correctly. For instance, you possibly can flip all the associated queries into subtitles and thus improve your possibilities of rating greater for a variety of key phrases.
More importantly, the outcomes marked with “Breakout” have just lately had an enormous improve in search frequency, often due to them being new subjects or due to current adjustments in the trade. This is one other alternative you shouldn’t miss out on.
4. Learn Where to Focus Your Promotional Efforts
Content writing may be very standard in just a few states:
In different states, folks appear to have virtually little interest in the subject. If I had been to promote my articles about content material writing on social media, for instance, why waste cash on audiences who’ve little interest in what I’m making an attempt to promote?
But even for those who don’t plan to use paid adverts to promote what you write, you need to use this info to refine your articles. Let’s say you could have an article that already ranks effectively on a subject that’s standard in Kansas, like mine is. You can add just a few references to the state or just a few components of native popular culture to attraction to your Kansas viewers much more.
Google Trends is a good way to get began in your subject and key phrase analysis. In reality, with a little bit of expertise with the platform and inside your trade, you might not want some other software to assist you to put collectively an SEO plan.
Try it out!
Need assist with that plan or with implementing it in articles that rank excessive and convert readers into leads? Talk to my team of expert SEO content writers, we will help!